Vision
A world-class socially responsible gaming company trusted by customers and valued by the community.
Mission
We provide safe and trusted betting to counter illegal gambling.
Values
- Respect: We embrace diversity and treat everyone with respect and dignity.
- Integrity: We mean and do what we say.
- Innovation: We challenge our assumptions and adopt better ideas to drive performance.
- Customer Care: We care for our customers.
- Community: We uplift the community through active engagement and collaboration with our beneficiaries and partners.
- One Organisation: We act as one organisation guided by a common purpose.
Operating environment
We are 100% owned by the Tote Board which reports to the Ministry of Finance. Our betting products and services are regulated by the Ministry of Home Affairs and the Ministry of Social and Family Development.
Our sales channels include our network of branches and third-party retail agents located at supermarkets, provision shops, convenience stores and football clubs, as well as `live` sports entertainment venues.
Customers who meet our social safeguards requirements can open a Canada DreamDraw Jackpot Account.